Thing 4: Wikis

Coca-Cola: the biggest brand in the world has an awesome Facebook fan page

1. Advice on Creating a Facebook Page
Static FBML Advice by: Pranav Shrestha
So, setting a basic Facebook Fan page is very easy as you can read from the advices posted below. Once you have setup the page, you can do more to make it better - add a customized sub-page within your Facebook Page. This can be easily done with some basic knowledge of HTML and with the help of an app called Static FBML. Here's a great example of a customized page (note: the developers have used high level HTML and Javascript coding):http://www.facebook.com/home.php#!/DietCoke
However, here's how you can setup a basic custom sub-page using Static FBML:
To add the Static FBML App:
1.Click "Edit Page" under the Page's large avatar image
2.If you don't see "Static FBML" then scroll down to "More Applications" and you'll probably see Static FBML listed
3.Click on "Static FBML" to go to the Static FBML application;
4.On the Static FBML application page, click "Add to my Page" in the left column
5.You have successfully added Static FBML to your Page.
To create a page using Static FBML:
1.click on "Edit Page" in the left column right under the logo/avatar
2.Under "Applications" scroll until you see the "FBML - FBML"
3.Enter in the "Box Title" field the name you want your tab to have
4.Enter the HTML/CSS codes in the box.
5.After you've added in your HTML/FBML — Click "Save Changes"
6.That's it. You have created a customized sub-page that can add a lot more content to your Facebook Page.

2.Advice on Posting:
Social networking is all about creating connection. Businesses and organizations created a social networking page in order to create new levels of connection with their customers. So, the best advice in posting is to only post things that directly communicates with customers and provides them some value. Advertisements are fine as long as it provides customers with something new that they wouldn't have been aware of. Photos and quizzes are also great as long as it provides customers with some form of positive interaction. It all boils down to ensuring that there's a positive connection, so things such as spamming, blunt ads, etc that people have seen a million times fail to create a connection and should be avoided.

3.Great Professional FB Pages:

The Rolling Stones - I am a big Stones fan and their FB page is very well kept. It gives its "fans" some exclusive content, they frequently post stuff online and from time to time honor other musicians also. http://www.facebook.com/DietCoke#!/therollingstones?sk=wall&filter=2

Coca-Cola - It is the biggest brand in the world. So obviously, whatever they do that represents their brand has been polished to perfection. Coca Cola has been around for ages and this is how they are still the biggest and the most recognized brand in the world. See for yourself: http://www.facebook.com/cocacola?sk=app_161193133389