Commenting in a blog is equivalent to buying a ticket and attending an event. It shows participation, encouragement and feedback. Some online communities are built entirely on commenting and participation - take Facebook or any other forum websites as an example. For professional writes and PR people, commenting can help get them great feedback on non-biased third party perception as well as for marketing people, it's also a tool that helps them count the ROI (Return On Investment) in their online advertising/marketing efforts. Currently I am following Garrett, Nick, MJ, Meredith and Katie's blogs.
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